Tuesday, September 30, 2014

Movie Trailer Analysis


The Conjuring (2013)

Directed By: James Wan




Construction of Reality:
Is this a realistic view of the world? Is it supposed to be?
For the most part this movie is a realistic view of the world because it is based on a true story and talks about things that have happened to people of the world even though it is extremely Hollywooded up. The story is based off of a real investigation that two paranormal investigators did in the 1970's and basically what was happening to this family was they moved into a new house and started to notice paranormal things happening around the house. So they called Ed and Lorraine Warren who came in and discovered that the family had a demon/ witch thing trying to takeover and kill the family. This movie in my opinion is not supposed to be a realistic view of the world because what you see in the movie is made scarier than it actually was and also some of the scarier parts they talk about didn't actually happen in the real story, but other than those few things it is a pretty accurate view of what actually happened. And apparently even the real Lorraine Warren and Andrea Perron said that the movie is accurate to the real story of what happened to the Perrons during the 10 years they lived in the farm house.
Here is The REAL STORY

Why would reality be portrayed in this way for this movie? Does it fit the movies meaning/the genres fan base/the pop culture of today?
I think that reality would be portrayed this way because it is trying to show the fear that this family went through well they were dealing with the demonic entity that was haunting the house and surrounding property. Even if this meant making it look scarier and more frightening then in actually was. Yes it fits the movies' meaning because that family wouldn't have that issue if they had done research on the house before buying it. Yes this movie fits the genres fan base because in my opinion it is one of the scariest horror films that I have seen in a while. Also it tries to sort of break the codes and conventions  of most horror films without breaking the main ones that are needed to make a horror film a good horror film.

Codes and Conventions:
What stereotypes or symbols of the genre does the movie display? These can be in the trailer of movie itself.
  • Dark/Shadowy Lighting
  • Isolated Location
  • Female Victim                                                           
  • Scary Music
  • Big/Bold Lettering
  • Whispers, Noises
Creeds and Values:
What value statements is the movie expressing?
One of the value statements of this movie would probably be that you shouldn't piss off the paranormal because the paranormal can always fight back in ways you can't even think of. This is proven throughout the movie whenever the demonic entity does something to the family, either physically or mentally harming the family. I think that the reason this is one of values is because when the family moves into the house they are disturbing and awakening the demonic presence that is in the house. Another value would be that you should always do research on a house before you buy it because you may never know what dark secrets are hidden about it. This is proven throughout the movie because after the investigators get called in, the family starts to learn that a lot of horrible things have happened in the house, which is causing the hauntings.

What lifestyle choices are portrayed?
One lifestyle choice would be that the family in this movie was looking for a chance to start over and have a new life. The family was so excited because they found the perfect home for their 7 person family at a cheap price, but their was a reason for the cheap price that nobody knew about. This proves lifestyle choices because the family was willing to do anything to stay in that house and start a new life even after all of the horrible things that happened while they were in that house.

How are different groups portrayed in the movie? 
There really aren't any different groups in this movie because it is only really about one families issues and how they are fixed, but you could also say that the girls in this movie are more vulnerable to the hauntings than the boys are.

Commercial:
Is this trailer an effective way to sell the movie? Why or why not?
Yes because the trailer doesn't give away too many of the scary parts and it also doesn't give away too much of the plot. Also the trailer doesn't give a false plot like some movie trailers do. I personally love the trailer to this movie because it shows just enough content to make the movie look interesting and like it is going to be a good horror film.

Who is the target audience? Does the movie appeal to that audience?
I think that the target audience is teens and adults because both teens and adults love to have a little bit of a scare and get their adrenaline going for a little bit. I think that this movie appeals to this audience because if you look at the ratings for this movie it is rated a 7.5/10 on IMDb which is pretty good considering most horror movies only get a rating of anywhere between 5 and 6.8 out of 10. Also this movie had a budget of $20 million and made over half of that just on opening weekend in the USA. It then went onto making about $137 million in the USA and about $300 million worldwide. The film also broke box office records after bringing in a total of $41 million at the box office during its opening weekend. It stands as the third highest grossing weekend for an R-rated horror film behind Paranormal Activity 3 (2011) and Hannibal (2001).

Does the trailer fit the movie?
Yes the trailer does fit the movie. The trailer fits the movie because in the trailer it talks about how the family is getting haunted by this demonic presence and the trailer shows some of the best scenes from the movie.





Finally, in a few sentences explain whether or not you think this is a good movie overall. Explain your opinion.
I think this is a good movie because it is a fun movie to watch when it is dark outside and you are with your friends. It is also a good movie because for the most part it has pretty good acting ability and has a very suspenseful plot, which in my opinion makes any movie good. Also throughout the movie the Annabelle doll keeps being brought up which shows that their could be a movie made about her story and how she was created and this actually makes me excited because it gives me another movie to watch when I am with friends.



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